Online Video Community: Is YouTube an Online Video Community?
22 04 2007Online Video Community is a loosely defined term. If you look at the “Online Video Community” of YouTube :it is really not a video community in the true sense of the word. YouTube has a “swarm” of people that consume what are effectively short attention span types of videos. It is what i like to refer to as “Drive By Video”, boom… you are in… you see the funny viral video… and you are gone… there is no true way to connect with other users in a meaningful way. Therefore, I think that they tend to fall very short on the “Online Video Community” definition.
An online video community should allow users to connect, interact, learn more about the other members, create, aggregate and share content and thoughts. Get your head around this: How nice would it be to find someone else that shares the sames interest as you by seeing what videos they consume and like? That connection will allow true online video communites of shared interest to form. Members can join channels of content and connect with other people in the online video community that share their interest. In this way, consuming video content online becomes much more engaging and entertaining and fosters a real online video community.
Imagine if you could have a room full of people to discuss a channel of content that is themed (on any subject imaginable) and they could connect and share their thoughts as well as their viewing habits? Much in the same way that you would discuss the latest TV episode of “The Office”, channels center people and act as a point of gravity and connection. This is one critical component of what makes a strong online video community. This is what we are trying to foster at videosicky.com
Your thoughts about what makes a good online video community?… We would be interested to hear.
Rodney Rumford
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In the old days people would gather around the watercooler and talk about the latest episode of Sienfeld or 90210 or some other popular TV program and discuss the show. Well we are now living in a splintered world where mega hits like the ones mentioned are not nearly as important and people consume video online and the latest form of entertainment is user generated media in the form of video. YouTube, Myspace, Yahoo Video, Google video… this is where the content gets distributed from… but there is no watercooler megahit to discuss online and the people you want to discuss it with might not work with you… this is a problem.
Video sharing sites such us youtube, google video, yahoo video, revver, etc. have a major problem: they are great for primarily 2 things: hosting videos and allowing exposure to a vast audience. The problem is that you can never find what you want on these sites. Sure there are the high volume viral video hits hits like the coke and mentos videos and lonelygirl… but beyond that it is very difficult to find meaningful content that meets my desire.